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Frustration and perspective on Sacred Chocolate #fb

April 15, 2010

Sometimes people feel frustrated at the “high” price of Sacred Chocolate. This is a response to a price frustrated consumer I thought I would share…

Dear Gavin,

I definitely feel your frustration regarding the pricing on Sacred Chocolate. Currently, we are a break even operation at BEST. But, this is quickly changing! It is a true labor of love that brings this magical creation known as Sacred Chocolate to the marketplace, not efficiencies of scale and mass production. In the future we will make a portion of Sacred Chocolate in another country to lower costs, but that also comes with cons. You may not be aware of this fact, but what people consider the “best” chocolate in the world from a taste perspective only currently retails from $10 to $30 for a 2 to 3 ounce chocolate bar. And, this chocolate is cooked, not organic, and uses processed white sugar from sugar cane which is SUPER cheap. Organic maple crystals are 10 times the price as a comparison. So why the “high”, but relatively “low” price, all things considered, for Sacred Chocolate…? Because, if you take the time to read the below, I hope you will see we are FANATICAL about bringing the VERY BEST to the market place…

Sacred Chocolate is a very special artisan raw chocolate (we have now won “Best of Raw” two years in a row, a people’s choice award). It takes many days to make our chocolate. We start from the whole bean and slowly stone grind it, husk and all, at low temperature. Grinding the husk takes extra time and keeping the chocolate at a low "raw" temperature (below 115 degrees Fahrenheit) also takes extra time. Besides the husk of the bean, which we believe has amazing nutritional properties, in many of our chocolates we include exotic whole herbs which also must be ground right into the chocolate. This special process takes several days to accomplish in order to get Sacred Chocolate as smooth as silk! Bringing particle size down to the micron level ensures MAXIMUM nutrient absorption by the body. We REALLY believe in STONE GRINDING because during the process, microscopic particles of the granite stone are absorbed by the chocolate which enhances both its flavor and nutrition. Most modern machines use steel to grind cacao beans resulting in having to use high powered magnets to extract the tiny steel particles that end up in the chocolate during the grinding process.

All of this takes place in a custom built, carbon-neutral and eco-friendly chocolate factory. Why do we do this you may ask? Well, it is because we are absolutely fanatical about bringing you the VERY BEST chocolate we possibly can from three perspectives: 1) Flavor, 2) Nutrition, and 3) Consciousness. Now, you may ask, what is this about "Consciousness?" What we mean by that is this: We are creating a product for you that has everything to do with consciousness from our own intentions and love that we put into the chocolate to make it wonderful for you, to the fact that Sacred Chocolate is certified "to the hilt", to the fact that we do everything in our power to recycle and minimally impact the eco-system. Basically, it amounts to always doing the right thing at every turn and never cutting corners out of convenience or just for the sake of profit. This includes donating to organizations such as our partner, the Fruit Tree Planting Foundation, whose intent it is to plant 18 billion fruit trees on mother earth. We hope by doing all the things that we do, including even praying over the chocolate, that we actually raise the "vibration" of the chocolate to the point that you can actually feel it! It is our mission to create a chocolate so refined and full of manna that it is a sacrament to those who partake of it. Our goal is to offer you the philosopher’s stone in the form of chocolate, Sacred Chocolate!

So, while you may not currently be able to afford Sacred Chocolate, I hope you can and will find a budget for it. Perhaps, as a once a month treat or reward to yourself or a loved one?

Hearts!

Sacred Steve

PS. We are considering lowering our prices, so PRAY TUNED!

Concerned Friend: While the product looks incredible, and likely is beyond outstanding, I cannot possibly imagine paying the price listed. I’ve stopped buying sunfood and supporting sunfood for the same reason. I’m sure there are plenty of richer folk out there that support the raw vendors that charge outrageous prices and I’m sure there are plenty of factors that create high prices of ingredients but I’ve seen bulk prices and wholesale value of the best quality products and I’ve seen the markup retail value as well. Just felt like sharing. I am likely turned off of your product indefinitely. — Gavin

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One Comment leave one →
  1. Angel RAWK GABRIEL permalink
    April 16, 2010 6:33 am

    When i first saw the price of Sacred Chocolate I froze in shock! Then I tried the Amazonian chocolate bar and it all changed after that!!! It was an amazing chocolate experience. I no longer care about the 10 buck price because i know how much love and gratitude goes into these chocolates. Not only that, but i think they taste better, plus they make me feel vibrant and happy! Unlike the commercial chocolate bars that are heated and filled with harming substances. Love and Light to you Steve Wonka 🙂 Keep it going brotha and RAWK ON!

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